A27 VMS signs Cllr Julie Carr and Neil Peters from Environment First
Highways England has chosen Lewes district to trial new litter prevention signage. The move follows Lewes District Council's proactive action to recently clear litter from the A27 between Falmer and Beddingham.
The pilot scheme, which launched on Monday 28 June, includes prominent electronic roadside signage installed which displays anti-littering messaging and static signs on the section of the A27 dual carriageway between the Ashcombe and Beddingham roundabouts.
Cllr Julie Carr, Lead Cabinet Member for Recycling, Waste and Open Spaces, said: "We are delighted that Lewes district has been chosen for this trial, which is clear recognition of the council's work to address the issue of litter on the A27. My thanks go to the dedicated crew of Environment First operatives who will be working overnight all week to complete our clearance of a particularly problematic stretch of the highway. Our message to anyone using this road is simple - bin your litter or take it home."
The trial will continue for four weeks, after which Highways England will evaluate its effectiveness and consider rolling out to other parts of the country.
Anup Shrestha, Highways England's Litter Champion in the South East, said: "We collect litter throughout the South East regularly from motorways and some A-roads, but this time we wanted to take particular action in a bid to encourage drivers to take their litter home, building on the excellent work carried out by Lewes District Council. If people don't drop litter in the first place, it wouldn't need to be picked up.
"Litter is not only unsightly and a risk to wildlife and the environment, it also puts workers at risk collecting it and diverts time and money that could be better spent on improving the network."